CLIENT AFRICA PRIME | LOCATION LUANDA, ANGOLA | YEAR 2014
Africa Prime is a recent insurance company located in Angola, Luanda. The main goals of the branding proposal were to highlight the company’s position in the African continent as well as reinforce the brand’s idea of confidence, stability and sophistication along its customers.
As a starting point we used the African continent outline shape and proceeded with its stylization, in order to achieve a simple and clear design. Triangular shapes, angular typography and blue and golden colours communicate serenity and refinement, both required by the company.